Violent Video Games - 857 Words

Should Violent Video Games be Banned? â€Å"Learning is a deep human need, like mating and eating, and like all such needs it is meant to be deeply pleasurable to human beings.† ― James Paul Gee, Why Video Games Are Good for Your Soul: Pleasure and Learning. Some people have controversial argument that violent video games should be banned, claiming about the content of video games can change the behavior and attitudes of the players. Since the early 2000s, advocates of video games have emphasized their use as an expressive medium, arguing for their protection under the laws governing freedom of speech and also as an educational tool. Violent video games allow players to divert their aggression into the virtual world instead of the real one.†¦show more content†¦Some people want to play video games which causes many negative side effects on children, but video games can also be good for developing cognitive, physical, and many more hidden skills. Furthermore, they can also be cheaper than television . Although there are the negative side effects of video games, I have found evidence of many positive effects games have on children. Video games are looked down upon by parents as time waster, and worse, some education experts think that these games corrupt the brain. Violent video games are readily blamed by the media and some experts as the reason why some youth become violent or commit extreme anti-social behavior. However, many scientists and psychologists find that video games can actually have many benefits, the main one being making kids smart. Video games may actually teach kids high-level thinking skill that they will need in the future. Video games help young people to understand and learn to control their emotions. When they faced with a problem and disappointed, they often do not know how to react. The society puts a heavy weight of expectations on teens and often they are not able to fulfill the hopes of their parents and teachers. It leads to an array of mixed emotions and feeling that children do not know how to deal with. When playing video games that trigger the outburst of strong emotions, children learn to recognize theirShow MoreRelatedViolent Games And Violent Video Games1122 Words   |  5 PagesAs video game images become increasingly more realistic and graphic. Therefore, is there any link between the violence depicted in those games and violence in real life? Students are the main group people who played violent video games very often. Also, losing a game causes many people to have a negative impact. Last, the attitudes on violent game and antisocial. Games are everywhere around us, such as cellphone s, televisions, or computers, but violent games are the most popular type of game. TheRead MoreVideo Game : Violent Video Games927 Words   |  4 PagesThe video game industry possible causing behavioral problems for people of all ages. Video game violence isn’t breaking news for years people have played games with murder and sexual innuendos. People ask why violent video games are so attractive, maybe it’s a way to escape from real life or even therapeutic. History shows us that human being like violence, in roman time gladiators killed people and animals for sport with huge number of people as an audience. Today the video game industry has foundRead MoreVideo Games and Violent Video Games Effect1225 Words   |  5 Pages A video game is â€Å"an electronic game in which players control images on a television or computer screen† (Merriam-Webster). Video games have been entertaining and challenging gamers since the Game Boy to modern console games. Despite the simplicity of the definition of video games, a video game, especially ones containing violence can have a large effect on the gamer. Because of the realism and advancements in the video game industry, video games can influence the player, and can make the gamerRead MoreVideo Game Violence : Violent Video Games1626 Words   |  7 PagesDavis English III 27 March 2015 Video Game Violence Violent video games have been being created since the first console. Yet only recently have we been blaming them for aggression in the player. We as humans have a tendency to blame our violent behavior on other things rather thin ourselves. Now aggression is being defined in many ways in this situation but mainly people point to the anger that’s brought out in the real world after the game or maybe it’s the gamers’ tendency to haveRead MoreViolent Video Games Are Violent1677 Words   |  7 Pages2016 Violent Video Games Effect The future of entertainment revolves around technology which perhaps has caused video games to become more and more realistic over time. Although they often are entertaining, the contents have become more violent and disturbing as computing technology has become much more advanced. These days, the popularity of violent video games has caused an increase in controversy. Many parents and researchers say the video games are now becoming too violent. The violent videoRead MoreViolent Video Games 886 Words   |  4 PagesAmerican child spends on video games per week is 8 hours? That’s a more than a whole school day! Many kids today are spending more and more time on video games. Not only is it damaging to the brain and body, but it also can cause insanity and dementia. Many of the mass murderers of the past have been found to play violent video games. Teens should not be permitted to play violent video games to ensure that they will not become aggressive. The foundation of the first video games was the CRT. The cathodeRead MoreVideo Game And Violent Video Games1574 Words   |  7 PagesAlong with the rapid development of the internet in recent years, game and violence game have become companions of young people. We could not deny the fact that video game already has strong attraction for many people. Especially in today’s society, when work pressure is growing, gaming is an effective solution to relieve tension, dispel feeling of fatigue, anxiety. Playing the normal video game, which it not include any violence scenes, plus regulatory reasonable playing time can help players relaxedRead MoreRegulation of Violent Video Games2128 Words   |  8 PagesIssue: Video games are the primary source of entertainment for children nowadays. Be it in form of Wii Games, Nintendo or Xbox; children nowadays seems to be practically smitten with video games. It was also shown as evidence in some cases that the influence of such games is so huge that few children start speaking and acting like characters in the video games. Many video games, dating back to 1976’s Death Race, contain some or other aspect of violence, such as killing the bad person, driving dangerousRead MoreVideo Game Violence And Violent Video Games2382 Words   |  10 PagesAbstract The issue of video game violence seems to be a hot topic right now after several shootings have occurred and made a connection to the shooters being video gamers. In looking at past research it is apparent that there seems to large amounts of research that contradict one work to another. Although I would have been interested in conducting a poll of the publics opinion regarding the use of violent video games and their connection to mass shootings I was not able to conduct the researchRead MoreVideo Games And Violent Violence1345 Words   |  6 PagesOn television, iPads, cell phones, and even specially made devices for babies and children. Video games are interwoven with our daily lives. For many, it is just an innocent way to relax or enjoy themselves. For others, it has become an addiction in which they cannot escape. Not all video games are violent, but what about those that are? Does society have an obligation to monitor every type of video game children and adults play simply because they believe it may lead to acts of violence? Psychologists

Importance of Network Documentation - 1172 Words

Importance of Network Documentation Undocumented networks are extremely common. Many times this is related more to the difficulty of keeping the documentation up to date rather than to the difficulty of the documentation process itself. Many LAN Administrators had big dreams at one time of keeping elaborate drawings detailing every last aspect of the network. However, networks tend to change too frequently for such drawings to stay current. In spite of the difficulty, having a well documented network can help you solve problems quickly when they arise and is vital to the overall security of your network. In this article, we’ll discuss some alternative documentation methods that are more practical in the ever changing world of networks.†¦show more content†¦This log book should be kept with the server. Any time that a change is made to the server’s configuration, detailed notes should be placed in the server’s log book. For example, if you add a service pack to the server, you might record the date and time of the upgrade, and the service pack number. While such information may sound trivial, keep in mind that in many environments more than one person has administrative access to the servers. By keeping a complete history of any changes that each person makes to a server, it’s easy to see if one of your coworkers have made a recent change should a problem come along. You could also keep a log book for each workstation if you wanted to, but this is often unnecessary in large environments. In large environments, the goal is to make each workstation as standard as possible. Therefore, you might keep one log book that documents the standard configuration and any changes that you might make to it. Finally, you should keep a security log book. The security log should contain a record of every user account on the system along with information such as what groups the account is a part of, and any special access permissions that the account might have. Likewise, the security log should contain a list of groups along with the group’s members and permissions. The security log book may sound like a lot of useless work when you consider that you can easily retrieve such information directlyShow MoreRelatedExecutive Summary: Kai Technology Essay1474 Words   |  6 Pagesin a cost-effective and timely manner. We recognize the importance of finding the right solution that meets the unique needs of your business. We build solutions that will help solve your problems, improve your bottom line and give you a true ROI. KAI Technology will provide the following services under this agreement: †¢ Network Maintenance Services †¢ Network Documentation †¢ Scheduled Onsite Support Services †¢ Service Call Network Maintenance Services - We take responsibility in providingRead MoreRisk Mitigation Plan Based On Inputs Provided833 Words   |  4 Pagesmitigation plan based on inputs provided by said team. Funds have been allocated for the plan due to the importance of risk mitigation to the organization. Thus, senior management is committed to and supportive of the project (ITT-Technical Institute, 2015). Documentation, training, policies and procedures are helpful when creating, testing and implementing a new risk mitigation plan. Documentation is extremely helpful as it gives information on where the company was before the new plan was createdRead MoreAudit Procedures For The Corporation Essay1590 Words   |  7 Pagesof PII and cybersecurity †¢ Statements to be utilized in marketing collateral concerning privacy and security policies †¢ Infosec procedure †¢ Rapid response strategy as a result of a data breach or cybersecurity incident †¢ Transborder data flow documentation as in the case of typical contracts and Safe Harbor Certification †¢ Vernacular as to privacy and cybersecurity to comprise in valid third-party contracts. BCP And DRP in the Management Plan Auditing the BCM Process Regarding the Business CommunityRead MoreRemote Access And Using Extensible Authentication Protocol Essay1129 Words   |  5 Pagespresents many security challenges. Not only is the end user accessing your network resources and potentially sensitive data, but they are many times doing so from a public network which the admin has no control over and is open to others who may have malicious intent. These connections clearly need to be properly secured in order provide end users secure network connections. To secure remote connections, a virtual private network (VPN) will created using the Routing and Remote Access feature availableRead MoreSample Information Security Policy1122 Words   |  5 Pages †¢ Computing and Communications Premises. †¢ Power, Water, Environmental Control, and Communications utilities. †¢ Supplies and Data Storage Media. †¢ System Computer Programs and Documentation. †¢ Application Computer Programs and Documentation. †¢ Information. Efficient and Appropriate Use ensures that the company’s IT resources are used for the purposes for which they were intended, in a manner that does not interfere with the rights of othersRead MoreFeatures Of Space Expansion1333 Words   |  6 Pagesfeature production, it was noted that by generalising feature production and consumption (in the neural network), a lot of time could be saved in the long run. This meant when the feature space was to be expanded, it would be important to create the feature production in a scalable manner. Neural Network Expansion Secondly, the neural network would be extended from a simple input-output neural network to one with a variable number of inputs, layers, and hidden neurons. The addition of more layers wouldRead MoreMedical Apis Research Paper1075 Words   |  5 PagesMedical APIs And The Standard Of Care Healthcare has improved greatly with the advent of mobile apps. More and more people are beginning to know the importance of being able to access health data to care for themselves better. Healthcare technology has made such data more accessible to satisfy this need. The innovation of connected health- fitness trackers, sensors, as well as smart gadgets is more popular among mobile app development companies. Android app developers have made plans to integrateRead MoreInformation Systems For The Isms Scope1542 Words   |  7 Pagesa VPN solution. The RAS phone number is currently limited to users with essential need. This server should be within the scope as it gives users direct access to the SHGTS from an external remote network location. A compromise of the RAS could lead to a compromise of the SHGTS or other internal network resources. The answering modem is the modem connected to a single phone line and the RAS server. It enables users to connect to the RAS server from a remote login, such as a home location. The workstationsRead MoreContingency Plans Related to Disaster Recovery1446 Words   |  6 Pagesexchange clearly proved to be a key factor in their recovery. Minghella further goes on to stress the importance of paper records as a backup. She demonstrates the necessity as she states, â€Å"during an extended IT outage you are going to appreciate a paper-based fallback system like a kid wanting cold, soothing ice cream after a tonsillectomy†. I believe this situation is a prime example of the importance of contingency plans. Additionally, I believe it impeccably exemplifies the dynamics of contingencyRead MoreResponsibility For The Oversight, Engagement, Integration, And Management Of All Risk Adjustment And Comprehensive Health Assessment1206 Words   |  5 Pagesstrategies and programs for HealthCare Partners. Serves an essential leadership role in guiding the clinical policies, practices, and programs of HealthCare Partners with final clinical accountability for the quality and appropriateness of clinical documentation and data integrity. Functions in a critical leadership role in transforming and aligning geographic market pr actices and the organization’s overall vision of a value-based, clinically integrated system that is committed to care delivery that is

Distuinguishing Between Christainity, Jainism, And Taoism And Their Em Essay Example For Students

Distuinguishing Between Christainity, Jainism, And Taoism And Their Em Essay inent Texts And PhilosophiesEvery religion, based on a specific or obscure faith, has somewhat of an honored text. Famous books offer significance to beliefs of that religion. These particular religions are verydiversed in their philosophies, but have corresponding reference works. The Bible, the famoustext of Christianity, consisting of sixty-six books basically explains how we should live our livesthrough the eyes of God. Additionally, this book informs of Jesus Christs (son of God) birth, life, and resurrection which all are important aspects of the religion. Jainism, whose book consists offorth-five texts, has principles based upon ones soul and karma. Finally, Taoism, consisting ofwritten doctrines defines human nature as a mixture of good and evil. Moral behaviorspredominantly unite these texts. The Bible is an anthology, a collection of many different books. Divided into to two parts,the Old Testament, and the New Testament. The Old Testament being applied to all thosescriptures on the basis of Pauls writings and early Christians who wrote about the ?OldCovenant,? promises God made to Israel. 1 The Old Testament contains archives, lyric works, oracular works, laws, or divine inspirations. The first book of the Bible, Genesis,written by Moses is an extremely vital book. Genesis is a Greek word meaning ?beginning,origin,? ?source,? or ?generations.?2 This book explains the history of creation. It clarifies howand when (what days of which) God created the earth, heavens, and man. It also includes thetemptation and fall of man. Adam and Eve (first man and woman of Gods creation) afterdeceiving God was cursed, giving them knowledge to know good and evil. The TenCommandments, found in the 5th chapter of Deuteronomy are crucial laws of the Old Testament. The Ten Commandments are statues and judgements by God that all people should live by. TheseCommandments of God embodies the prologue, prohibition of any other god and idolatry, the useof the mane of God in vain, observance of the Sabbath, honoring father and mother, prohibition ofmurder, adultery, stealing, giving false testimony, and coveting the property or wife of onesneighbor.3 The New Testament written between AD 50 to 150 concerns the focus and doctrinesof Christianity. Christianity is chiefly centered around Jesus Christ whose history is told in theGospels of the New Testament. Jesus Christ, son of God, ministered about love and fellowship forthree years. At the conclusion of his ministry, Jesus traveled to Jerusalem, where he was crucified. After Jesus dies on the cross, and buried in a tomb, he rose from the dead three days later. Hiscrucifixion and resurrection is the primary focus of Christianity. Revelation the last book of theBible, unveils the character and program of God. It explains the time in which Christ returns toearth to battle Satan. After which, Jesus will call all his saints up to a New Jerusalem (Heaven). The Bible is read in private devotion and study, and form the element of instruction.4Interpretation of the Bible is an immense aspect of the Christian religion. The important principlesin interpreting the Bible include, remembering God has informed us of everything we need toknow, interpreting in the light of its historical background, according to the purpose of eachbook, according to the context of verse, according to the convert meaning of words, and alongwith parallel phrases within the Bible.5Jainism if the name given to the followers of Jina and the religious movement of the Jains. Even though the is no document concerning the beginnings of Jainism. Hinduism and Buddhismgave rise to Jainism thought. Tirthankaras, the prophets of Jainism offering freedom from theocean of uncommon survival and the cycle of rebirths. Three pioneers of Jaina philosophy includeKundakuunda, Umasuati, and Siddhasena Divakara.6 Kundakumda, also named Padamanandi andGrdhapiccha belonged to the second or third century AD. He wrote a total of eighty-four worksall in the Prakit language, but 15 are still existing. His most important work, the Samayasara,deals with the nature of the soul and its contamination by matter. It deals on the transcendentaland secular standpoints. His other works, Pancastikayasara, Pravacanasara7 deal with thefundamental truths, and karma. Karma is the sum total of ones actions, good or bad. Umasuati,dates approximately to the fifth centuries AD. He is famous for Tattuarthasuthra, a work dealingwith the meanings of the fundamental principles. In the distinguished work, he discusses thesubstances of dharma and adharma.8 These formless portions support movement and rest. Theyoffer the condition for the possibility of movement or rest to souls and matter. His other popularwork included the Prasamaratprakarana. This composition dealt with Ethical issues within Indiantradition. Siddhasera Divakara, the ?widely lingual? philosopher lived in the fifth century AD. Hiswork called Sammaisutta deals with the seven Jaina standpoints. These standpoints are soul,non-soul, yoga (soul and non-soul conversion of karma), bondage of consciousness stoppage ofnew karma, nirjara- burning up extensive karma, and finally liberation. Other notable theorists areHemacandra (1089-1172), Abhayadeva (11th century), Vadidevasuri (17th century), andYasovijaya (1624-1688). The philosophers of Jainism all formed a systematic viewpoint of Indiantraditions.9Taoism traditions treat life as an art rather than a science.10 Taoism represents everythingwhich is spontaneous, imagina tive, private, unconventional.11 This religion adopts an applicationof a yin-yang like concept. Taoism is an influence to Confucianism but differs by definingself-cultivation in purely human terms. Taoist reject the notion that the process of existence canbe reduced to human purposes. They also concern themselves with natural balance of goof andevil. Taoist text was written by monks and were kept in the canon. Taoist believe in an initiateknown as Tao. Tao, as defined by Taoist, is the ?Supreme State of Being.? As Lao Tzu says,whatever goes against the Tao comes to an early end. The Tao-tsung is the most comprehensivecollection of Taoist literature. It transmits divine scriptures and instructions on meditativepractices. It teaches its readers the acts and principles of love and justice. It explains that whenone gains the potential of love he understands wisdom. It gives the message that you can becomea ?Superior Man,? though love. Being a ?Superior Man,? he is in harmony with heaven , earth, hisparents, children, and his fellow men.12One of his larger works called the San-tungchu-hang dealswith various aspects of conduct. The second corpus, Shang-ching tao-leishin-stang, to thecitations dealing with sacred quarters and cosmic chambers of revealed literature. Taoistsdistinguish between philosophical and religious Taoism. Religious Taoists rituals are directed tothe Tao as absolute divinity.. They also study the ?inner self? through meditation. PhilosophicalTaoists study the words Lao-tzu, author of Taoist philosophies and they study these books formoral or mystical inspiration. .u2f724f359da3819746aad3ae5c652b5d , .u2f724f359da3819746aad3ae5c652b5d .postImageUrl , .u2f724f359da3819746aad3ae5c652b5d .centered-text-area { min-height: 80px; position: relative; } .u2f724f359da3819746aad3ae5c652b5d , .u2f724f359da3819746aad3ae5c652b5d:hover , .u2f724f359da3819746aad3ae5c652b5d:visited , .u2f724f359da3819746aad3ae5c652b5d:active { border:0!important; } .u2f724f359da3819746aad3ae5c652b5d .clearfix:after { content: ""; display: table; clear: both; } .u2f724f359da3819746aad3ae5c652b5d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2f724f359da3819746aad3ae5c652b5d:active , .u2f724f359da3819746aad3ae5c652b5d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2f724f359da3819746aad3ae5c652b5d .centered-text-area { width: 100%; position: relative ; } .u2f724f359da3819746aad3ae5c652b5d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2f724f359da3819746aad3ae5c652b5d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2f724f359da3819746aad3ae5c652b5d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2f724f359da3819746aad3ae5c652b5d:hover .ctaButton { background-color: #34495E!important; } .u2f724f359da3819746aad3ae5c652b5d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2f724f359da3819746aad3ae5c652b5d .u2f724f359da3819746aad3ae5c652b5d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2f724f359da3819746aad3ae5c652b5d:after { content: ""; display: block; clear: both; } READ: The Reader EssayOne obvious similarity between all these religions is that they have reverent texts. Writtenphilosophy of a religion is better than oracular for it offers significance and unaltering meanings. Another huge similarity between these religions is that they all teach people how to live they livesbetter. Religion is an extreme aspect of socialization. It teaches people how they should act in allsituations, what is morally right or wrong. These texts are just reference of their philosophy. Oneparallelism is between Christianity and Taoism both teaching devotion. Jesus Christ, in the Bible,John 13:3413 gave his people a new commandment ?to love one another.? Jesus says that by thispeople will know that you his disciple. Taoists also say its through love one matures into a?Superior man? in harmony with their surroundings. There is also a comparison between Jainismand Taoism and their highly transcendalistic thoughts. That all should have a relationship to thenature around us. These texts offer an insight into a religions philosophies and faiths. Their eminent texts teachpeople how to act. They give not only its followers but the whole a role in which to live by for theinner self. Its our own responsibilities to live by these behaviors. Religion

Taj Mahal Tea Report Essay Example

Taj Mahal Tea Report Essay Also, to have a clear understanding of the market with respect to a particular brand and target audience. Tag Mall Tea The Champagne of Indian Tea Market For while India has romanced tea ever since the first tea plantations were laid out on the misty banks of the Paramount in the 1 sass, that was the year when the story took on a new shade. For in Thayer, in a tea tasters chamber in Kola, Brooke Bond Tag Mall Tea was born. Indians first premium brand, it emerged onto the market with a promise never made before fostering excellence to savoir the best. As palates filled with the exquisite flavor of the best tea leaves from the choicest gardens of Upper Assam, it dawned on India that the culture of tea-drinking had reached another plane. In the years that followed, Brooke Bond Tag Mall entered Indian hearts as one of the countrys most loved indigenous brands. The most remembered phase in the brands history came in the 1 sass with the signing on as brand ambassador of a young man with tousled hair, seraphic smile and exceptional skill honed by hours of practice. Kari Hussein, the rising star of Indian Classical Music, he personified the brands values. And just as he forswore all appreciation by saying Rare huzzah, way tag Billie! , Tag Mall o could rest on its laurels of having delivered to India a hazard mien eek experience. As the Old saying goes, times change and we are changed with them. As Brooke Bond Tag Mall entered the tumultuous decades of the 1 sass and asses, we kept with the times. Lives got more hectic and customers began to demand that things be delivered to them ever faster even their daily cup of tea. We will write a custom essay sample on Taj Mahal Tea Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Taj Mahal Tea Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Taj Mahal Tea Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It was a challenge we took on with delight delivering tea that could be brewed faster, and yet tasted exactly how customers have always expected their cup of Tag Mall to taste. Applying our long-standing principles, we rated a new blend that would go on to become another of Indians iconic brands Brooke Bond Tag Mall Tea Bags. Launched in 1987, they were a first in India. Since then, weve never looked back. The time to rest on laurels was over. For over 4 decades, Tag Mall has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market the first premium tea, first to introduce tea bags, first and only tea brand in vacuum packs or the first to usher in new formats and concepts, like instant tea (in the form of Dessert Tea) Tag Mall is special because it is made from the rarest ND the best tea leaves. Brooke Bond experts go through a lot of rigor to ensure that only the best, freshest and juiciest tea leaves from a thousand go into every Tag Mall pack. Call us choosy but we want every cup of Tag Mall to give you the perfect censorial experience thats one in a thousand. BRAND AMBASSADORS: Tag is not just about tea. It is an experience; a product Of exquisite craftsmanship. So it is only fitting that the brand is personified by iconic brand ambassadors who symbolize perfection, expertise and unmatched finesse. Our first brand ambassador, Justas Kari Hussein, stood for excellence in the field of music. His accomplishments are truly spectacular. Our historic campaigns Way Tag and hazardous mien eek spoke about Squads rigor and passion for the quest of perfection, which he only found in a cup of Tag Mall. Then USAF All Khan came on board. His sophistication and refinement complimented the modern world of Tag Mall- The nab, instead of following his father onto the cricket field, chose a different path to success and became the nations heartthrob. His different approach to life perfectly matched Tats philosophy of lag Andean Of not just drinking tea, UT Smelling, Seeing and Savoring each sip. The latest to join Tats elite league is none other than Madrid Dixie-Nine. While she is looked upon as Madrid the mega star, she is equally praised for perfectly playing the role of a loving mother. This unique ability of attaining a perfect balance is the inspiration behind Tats latest campaign Glissandi, the perfect balance of strength and flavor. TAG MALL TEA VISION: Our vision is to convert tea lovers into tea connoisseurs. To this end, Tag Mall conducts tea appreciation workshops known as Tag Tea Trails. Each session takes you on a fascinating tea journey brewing to appreciating the finer aspects of tea. Key facts Tag Mall was launched in 1 966 by Brooke Bond. Status Kari Hussein, the table maestro was the brands ambassador for over a decade, exemplifying both discernment as well as the pursuit of excellence. This association is the longest association between a brand ambassador and a brand in the world. Tag Mall is the most premium brand of tea in the Indian market. It was the first brand to launch tea bags and is the only tea brand in India to be sold in Vacuum sealed packs. USAF All Khan has men the brand ambassador since 2006 Product Range Tea market in India Tea is globally one Of the most popular and cheapest beverages with major production centre in India, China, Kenya, Sir Lankan, Turkey Vietnam. The tea industry is one of the oldest organized industries in India with a large network of tea producers, retailers, distributors, auctioneers, exporters and packers. Total tea production in the world has exceeded 4 billion kegs with India producing about 1 billion keg of tea. During 2008 to 2013, black tea production in India increased at a compounded annual growth rate (CARR) of . 6% while consumption rose at a CARR of 2. 3%. Indians total annual tea production in 2013 is estimated at 1 200 million kegs out of which 65%, approximately 850 to 900 million kegs, is produced by the big tea gardens while about 250 million kegs tea is produced by small tea growers with land area ranging from 2 to 20 hectares. Tea export has remained flat over the years due to increasing competition in the global market and declining quality of tea produced in India. Thus the prices in the industry are expected to be stable with domestic consumption expected to be rising steadily. One of the oldest beverages, Tea makes one of the most competitive and challenging market both in terms of product and competition. The branded tea segment is one of the most highly penetrated branded products in India. Before analyzing the market segmentation, it is interesting to understand the product segmentation for the tea market. In terms Of product classification, the tea is usually divided into black and green tea primarily and internationally there is some variants of fruit/herbal tea, Instant tea, etc. Which has negligible penetration in the Indian market. Further in black tea, here are variants of standard and specialist black tea both in loose and packed form. With increasing disposable income and awareness on product differentiation (aroma, origin, taste etc), the loose/ standard tea is making way for more premium variants and flavors. At the same time, the increasing consumer health quotient is boosting sales for the green tea and its variants mint, lime/ lemon, classic etc. Green tea has been marketed for many health benefits such as weight loss, effective against diabetes and cancer, healthier skin, stronger immune systems and assisting in hair growth. This has not only resulted in consumption of premium segments but also given an overall push to the unit consumption price point per keg. To look at the market play, the total branded or the packaged tea (in various forms) market in India is -?9500 scores growing at a CARR of 5 percent. The branded tea in India can be classified into the packed, tea bag, and flavored tea segments whereas the unbranded segment is usually the loose tea both in unpacked or tea bag form. As per industry estimates, unpackaged tea accounts for over 45% of value sales of total tea sold in India and has a eminence presence in the rural market. With the aggressive marketing and promotional schemes along with wide distribution system, the rural market is opening wings to the branded or the packed tea brands national or regional alike. In terms of packaged or branded tea distribution, almost the entire urban India is deeply penetrated by various brands. As a typical FMC product, the karakas or independent smaller merchants account for the major channel accounting for as high as 65-70 percent of the sales followed by supermarkets and hypermarkets. The other slow emerging segment is the on-trade sales of EAI through food service formats such as tea lounges or tea cafes along with hundreds of chaw shops. Another channel of on-trade sales for packaged tea is the tea vending machines increasingly been installed in large office complexes and hospitals etc, but this channel shall witness crawling growth due to the smaller street chaw shops that appeals more to the Indian palate. Packet tea market is extremely penetrated with multiple brands with more than 300 brands in the country, dominated by HULL and Data tea which have a deep presence in both urban and rural market, across pack and variants and once together account for 30-40 percent of the total market in the packaged tea segment. The other regional / national players are Wigmaker, Dunces, Eveready, Goodrich, GAP, Garner,Spat, Thunders, Minion, Society, Marvel etc. Among the brands, Brooke Bond, Tag Mall, Red Rose, AY, Data Tea Premium, Data Tea Gold, Data Tea Again Dust, Wigmaker, Duncan, Data Tea Charka Gold etc are among the key brands sold in the branded, packaged segment though Milliner was the only prominent multinational player present in the Indian tea category and continued to be the market leader in the industry New introductions are being increasingly witnesses amongst various brands and notably by Twinning green tea variants, such as Green Tea and Mint, Green Tea and Lemon, Elastic, and Green Tea Jasmine. These trends are expected to run the market for next couple of years. Premium variants, green tea and its flavors and new flavors and fruit variants shall be launched to target consumers looking for indulgence products. Not only new products, but existing players entering into various price and variant segments and new player entry shall also be expected in packaged tea market. Consumers will also continue to shift from unpackaged to branded tea offerings. Growth is also expected via expansion Of modern retail and penetration of branded or packed tea in rural market among other factors. The RD segment shall also witness a boom and many more players shall be expected to create products with lesser differentiation. On-trade sales of packaged tea shall also be another area to watch out for as new players shall enter with various product and format offerings. Tag Malls Position in the Premium tea segment Parent Company Hindustan Milliner Category : Beverage Sector : Food Products Tagging : Way Tag, Sirs chaw nah ye hay Tag, Way Way Tag Positioning : As elegant and wonderful as Tag The brand is in the growth stage on the Product Life Cycle . This is major because the brand has maintained its product quality and has been continuously adding to the product range. On the CUBE Model, the brand is resonating. The salient features of the brand are its premiums and its exclusive selection Of teas. The brand performance is excellent on the basis of perfect balance of strength and flavor. The brand is iconic in terms of imagery. The brand is perceived as excellent and elite by the consumer. The judgment about the brand is that it is superior, has great quality and is rich in taste aroma. The feelings aroused in the consumers mind are that Tag Mall is cozy and relaxing. Moreover, it generates a feeling of nostalgia in the consumers mind due to the brands rich heritage and association in the past. Thus, the consumers are loyal and consider purchasing this product despite the high competition. Competition Tag Mall is the market leader in the premium tea market. The only major competitor is DATA Tea Gold. Other than that, increasing coffee penetration is a major threat to the tea industry.