A Comparison of Three Advertisements Essay - 683 Words

A Comparison of Three Advertisements The word Media is a term for information or messages conveyed by diferent channels (means) to an audience. Examples of media types are music, news, radio etc. A symbol is a picture of something eg: a cross. A denotation is what you actuallly see. A connotation however is the hidden meaning or sub text of a symbol. The anchor ties the picture down, comfirms the message or adds to the idea of something. A stereotype suggests a typical image of people that the audience recognises. Soft focus might imply romance, olden days and femininity. I will be analysing three adverts.†¦show more content†¦It shows a wealthly city street, with the kind of victoran architecture you may see in an exclusive shopping street like in London. It gives the impression of wealth, reinforced by the price of the shoe which we see in the anchor for ( £350). The second jeep advert also has an area which is in focus and a area which is blurred. This time the background is blurred and the car is in focus. The jeep is head on to the camera and this suggests power, strenght and confidence. The jeep looks like it is going fast through the water because of the water splashing everywhere and the detailed droplets in the air. Adverts lay things out well. They use specail techniques to catch our eye and to make us read the adverts. On the first advert they use the effect of 3 new cars on a white background. There is a box under each of the cars with the price and the model of the car. That is the bottom 40%. The are parked, facing the camera head on. This makes the cars look big and strong (exaggerated perspective). The brand names of all these cars are at the bottom of the page. There is a flag pole which shows authority, importance, tradition etc. On the car there are five spoked alloys which suggest power, speed, eye catchy, sporty, stylish etc. the car is a silvery colour and it stands out well fromShow MoreRelatedSocietal Standards of Feminine Beauty Essay783 Words   |  4 Pagestelevision and in advertisements are well below what is considered normal for American women. â€Å"The average American woman is 5’4† tall and weighs 140 pounds, while the average American models is 5†™ 11† tall and weighs 117 pounds. Most fashion models are thinner than 98% of American women† (Being Truly Beautiful). 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